scope of project:

COLOR & TYPOGRAPHY

WEBSITE DESIGN STRATEGY

WEBSITE BUILD OUT

design strategy

For Hare Brained Design Studio, we aimed to create a website that feels playful, welcoming, and fun to click around on.

We wanted the Hare Brained Design Studio site experience to be easy and fun to navigate, which is why we incorporated so many elements that interact with visitors moving through the page–or elements that ask users to interact with them.

While we wanted to keep it fun and playful, we also wanted the experience to be straightforward, making it easy for visitors to find what they need without having to search.

user personas

  • small business owner

    comes to the site for: full web design & development help.

    experience on site: easy to navigate, understands options as custom design & development or template customization; feels excited to reach out re: design & dev services

    key elements: function first design, simple services tabs, clearly outlined past projects

  • the DIYer

    comes to the site for: design inspiration, Squarespace templates

    experience on site: fun to explore, gains insight on Squarespace design/strategy, finds a template to purchase

    key elements: interactive design, exampled custom features

key features:

Previous
Previous

Molly Snell-Larch Consulting