scope of project:
COLOR & TYPOGRAPHY
WEBSITE DESIGN STRATEGY
WEBSITE BUILD OUT
design strategy
For Hare Brained Design Studio, we aimed to create a website that feels playful, welcoming, and fun to click around on.
We wanted the Hare Brained Design Studio site experience to be easy and fun to navigate, which is why we incorporated so many elements that interact with visitors moving through the page–or elements that ask users to interact with them.
While we wanted to keep it fun and playful, we also wanted the experience to be straightforward, making it easy for visitors to find what they need without having to search.
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Through showcasing past projects, the techniques and strategies that have made them successful, and history of the team.
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To illustrate more complicated/custom techniques that can be incorporated into projects
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Our style is playful, we see ourselves as a digital craft studio. But, while we love elements like our pet dress up, which show off our skill and style, we believe in function first.
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To showcase the scope of capability within native Squarespace features when you know how to use them strategically.
user personas
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small business owner
comes to the site for: full web design & development help.
experience on site: easy to navigate, understands options as custom design & development or template customization; feels excited to reach out re: design & dev services
key elements: function first design, simple services tabs, clearly outlined past projects
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the DIYer
comes to the site for: design inspiration, Squarespace templates
experience on site: fun to explore, gains insight on Squarespace design/strategy, finds a template to purchase
key elements: interactive design, exampled custom features

