Color Changing Text on Hover

Text Block + Custom CSS

Using a text block and custom CSS, we created the effect of specific header text changing color when hovered over. This being the first thing that site visitors get to interact with shows off our style and skill immediately. It helps make clear that while web design & development is something fun and playful for us, we have the design strategy and custom CSS skills to make a functional, impressive site that levels up Squarespace's native features.

The elements zooming in on hover are created through a mix of image blocks + custom CSS.

Design Strategy:

• Establish professional credibility & qualifications through showcasing past projects, the techniques & strategies that have made them successful, and the history of the team.

• Intentional use of interactive elements to illustrate more complicated/custom techniques that can be incorporated into projects.

• Playful & fun design, that always prioritizes function first.

• Strategic use of native Squarespace features to showcase the scope of capability of these features when you know how to use them strategically.